2007-10-11

Kirjaoskamatus kui turundusstrateegia?

Kel on olnud see "au", on kokku puutunud e-kirjadega, mille sisus tehakse suisa uskumatuid pakkumisi toodetele nimega "V14gra", "c141i5", "3n1arg3 y0ur p3n15" jms.

Võib aimata, millist eesmärki sellised nö transkriptsioonid üritavad saavutada, ent heitkem pilk ühele kodukootud postitusle ning aidakem leida SEE iva selles.

PS. Kui algselt oli plaanis "punaselt" välja tuua kõik eksimused õigekirja- ja muude keelereeglite vastu, siis peale paari lõiku olin sunnitud lihtsalt loobuma ning toon teieni originaali.

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Täna sai vaadatud uut Eesti muuika müügi keskkonda nimega ***24.ee. Technic Kitchen räägib seoses sellega 24.ee fenomenist ja mitte positiivses mõttes. Mind see 24 iseenesest ei häiri kunagi. Mind häirib see kui keskkond on mõttetu lähenemisega nagu suurem osa Eesti starup-e.

***24 üllatab aga oma moodsa lähenemisega vähemalt visuaalse poole pealt. Ilus, särav ja sätendav on toodud välja kuues mida oleme harjunud nägema ookeani tagustel lehtedel aga mite Eestis. Kohe tuleb meelde ***.com keskkond.

Proovisin kiirelt vaadata kas Metsatölli leiab. leiab ilma probleemideta. Kuulata saab ka sampleid ja osta. Tasuta ei ole pakkuda ja siit ka suurim probleem. Selline leht peaks ikkagi Eesti muusikat promoma ja piraatluse vähendamise nimel võitema. Seega mp3 lood võiksid olla tunudvalt odavamad.

Kas riik ei peaks hakkama piraatluse vähendamiseks soodustama filmide ja muusika müüki internetis?

Nõme on ka, et paljude albumite juures ei saa eraldi osta laule vaid peab ostma terve albumi. Aga see tuleb juba nende hindamis poliitikast kindlasti. Ehk kui on üks autori albumi mis kallis ja sealt saab eraldi osta laule siis mingile odaval albumil ei ole võimalik laulu eraldi müüa kuna hind läheks proportsionaalselt liiga suureks.

Üks viga ka oleks kohe vaja tegijatel parandada nimelt title kasutamine lehe kuvamisel. Praegu kuvab mul tabil nimedat linki.

Olles nüüd kiirelt lehe ülevaadanud võib öelda, et kui see projekt mõtlematusest ja idiootsetest otsustest rahaahnusel metsa ei läheb võib ka ise sealt normaalsete huindade korral osta.

Selgitus normaalne hind on lool tunduvalt odavam kui poest ostavalt plaadilt tuleks maksta. Põhjendavad seda madalam omakulu loo turustamisel alates toote valmistamisest kuni tarbijani jõudmiseni. Poest ostetava korraliku plaadi eest olen ma loomulikult nõus maksma päris soolast hinda, sest hea plaadiga saab tavaliselt ka lisametkalli kaasa. Infolehtede näol mida mp3 ost ei paku.

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